What have you learned from your audience feedback?

Key: 

1. Male - Aged 18
2. Male - Aged 17
3. Female - Aged 17
4. Female - Aged 18

Do you think the ancillary texts show of conventions that you would associate with the indie/alternative genre? 

1. Yes
2. Yes
3. Yes
4. Partly,  just missing the large outstanding/unique photo

What age and gender group do you think these ancillary texts and music video would appeal to?

1. 18-22 year old, males and females
2. Early 20's, females
3. Teenage males
4. 15-20 year old, females

Does the album cover encourage you to buy it in a shop?

1. No, the bright colours stand out but nothing that appeals to me 
2. Maybe, the bright colours and stand out writing would make me pick it up at least
3. Yes definitely, the front cover is interesting and has to be looked into
4. Yes, I think having a more detailed look after the first glance would make me buy it 

Do you think my video matches the song choice?

1. Slightly, the first bit of the video doesn't really match the song choice at all, but as the video progresses the song becomes a bit more in tune with the video
2. No, the idea of the song and the video itself have no real link
3. Not really, the video looks like it needs a more slow song not up beat
4. In part, the ending of the video is really upbeat and happy like the song, but the first part is more compared to a sad song due to the filter.

What have I learnt?
From the feedback that I have received, I've learnt that my video needs to mix and work better with the actual song and link, rather than to be obscure and 'indie'. The feedback was precise and helpful for what I can do to make the music video and the digipaks appeal to all people between a certain age group, maybe 13-19 and both boys and girls. I need to change the main style of the video according to my feedback, it shows that the video and the actual song don't link as well as I would of liked and the general view is that it needs to be slightly altered to suit the genre of the song.